Still Life Spirits- Revitalising Casperrin Gin
Still Life Spirits, the team behind Casperrin Gin, sought to stand out in Australia’s rapidly growing spirits industry, where competition is fierce. By leveraging brand and pricing strategy expertise, I helped them define their market position through in-depth competitor analysis, industry feedback, and targeted pricing. The result? A comprehensive strategy, validated by expert insights, that empowers Casperrin Gin to confidently enter the market. With a clear direction, they’re poised for growth and ready to capture the attention of gin lovers nationwide.
Coda & Tonka – Bringing Strategy & Structure to Marketing
Coda and Tonka, two of Melbourne’s top dining spots, had been running their marketing in-house for years, but over time, consistency slipped, and things became more reactive than strategic. Now, they have a strategy that works—and a plan to keep growing.
Wine Victoria - Five Pillars Project
One of my largest projects to date: leading a $2m wine tourism initiative, developing five premium regional brands—including Pinot Coast and Shiraz Central—for the government and wine industry.
Learn more about how I drive international marketing strategies across China, the UK, and the USA, building global awareness for Victoria’s wine regions through events and media campaigns.
St Leonards Vineyard
St Leonards Vineyard needed a clear strategy to drive growth across e-commerce, cellar door, and wholesale.
Through a business audit and dynamic workshops, we created a 3-year plan with actionable steps, refined brand positioning, and measurable goals, setting the team up for long-term success.
Anther Spirits and Distillery
I helped Anther Spirits drive awareness, engage media, and set a foundation for long-term growth through strategic marketing planning and coaching.
"Thank you so much for all your help, Holly! We’ve seen a huge uplift in customer and media engagement. You gave us fantastic insight into our business and the tools to leverage it. Your ongoing support has been phenomenal." — Dervilla McGowan, Founder and Distiller at Anther.