Wine Victoria
Holly Formosa Holly Formosa

Wine Victoria

One of my largest projects to date: leading a $2m wine tourism initiative, developing five premium regional brands—including Pinot Coast and Shiraz Central—for the government and wine industry.

Learn more about how I drive international marketing strategies across China, the UK, and the USA, building global awareness for Victoria’s wine regions through events and media campaigns.

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St Leonards Vineyard
Brand Planning, Marketing Planning, Marketing Research, Market Audits, Wine, Tourism Holly Formosa Brand Planning, Marketing Planning, Marketing Research, Market Audits, Wine, Tourism Holly Formosa

St Leonards Vineyard

St Leonards Vineyard needed a clear strategy to drive growth across e-commerce, cellar door, and wholesale.

Through a business audit and dynamic workshops, we created a 3-year plan with actionable steps, refined brand positioning, and measurable goals, setting the team up for long-term success.

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Anther Spirits and Distillery
Marketing Planning, Coaching, Hospitality, Drinks, Tourism Holly Formosa Marketing Planning, Coaching, Hospitality, Drinks, Tourism Holly Formosa

Anther Spirits and Distillery

I helped Anther Spirits drive awareness, engage media, and set a foundation for long-term growth through strategic marketing planning and coaching.

"Thank you so much for all your help, Holly! We’ve seen a huge uplift in customer and media engagement. You gave us fantastic insight into our business and the tools to leverage it. Your ongoing support has been phenomenal." — Dervilla McGowan, Founder and Distiller at Anther.

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