Are We the Perfect Pairing?

I specialise in helping businesses in the wine and food sector grow through strategic marketing, brand development, and long-term planning. My clients include:

  • Restaurants, hospitality, and accommodation businesses

  • Wine and drinks producers

  • Food and wine events

  • Tourism destinations

If your business generates over $1 million in annual turnover, read on to see if we’re the right fit.

What I offer

I work with owners and senior leaders to provide strategic guidance that drives growth. My role is to help you develop clear, actionable plans tailored to your unique business goals.

Here’s what I focus on:

  • Strategic advice: High-level planning to elevate your marketing and brand efforts.

  • Tailored growth plans: Long-term strategies to build a sustainable foundation for success.

  • Empowering your team: Equipping your staff or freelancers with the tools to execute effectively.

Here’s what I don’t do:

  • Day-to-day task execution, pitching the media, scheduling social media, or designing marketing collateral.

  • Being on-call for ad-hoc delivery work.

Who I Work With

I partner with businesses ready to invest in their growth and take a strategic approach to marketing.

Here are some signs we might be a good fit:

  • You operate within the wine, food, hospitality or tourism/events sector.

  • Your business generates at least $1 million in annual turnover.

  • You have junior marketing staff but no marketing expertise in your leadership team.

  • You’re a start-up looking to quickly build marketing capability and need advice on planning and hiring.

  • You’re a small operation that can’t afford an experienced marketer full-time but need qualified advice and direction to grow your business and brand.

  • You’re new to the sector and need someone with deep industry insights to guide you.

  • You value strategic planning and independent advice, even if you already have day-to-day resources in-house.

Your Budget Reflects Your Ambitions

Meaningful growth requires investing in your brand. I work with clients who commit at least 3% of their annual turnover to marketing, ensuring resources are available for impactful strategies.

Many businesses spend more on marketing than they realise, but the budget isn’t always working hard enough. I’ll audit your current efforts to uncover inefficiencies and realign spending for maximum impact.

Minimum Marketing Budget (3%):

  • $1,000,000 turnover → $30,000 budget

  • $3,000,000 turnover → $90,000 budget

  • $5,000,000 turnover → $150,000 budget

What Makes Me Different

Unlike freelancers who focus on task execution, I bring:

  • Strategic collaboration with owners and executives: I work closely with business owners and senior leaders to define goals, identify opportunities, and create actionable plans.

  • Big-picture thinking: My role is to help you see beyond the day-to-day and focus on growth strategies that deliver measurable results.

  • Empowerment for your team: I equip your team with the knowledge and tools to execute effectively, ensuring strategies are sustainable.

While I can assist with marketing tasks when needed, I find that through the planning process, the day-to-day resources required for SMEs are often more junior. My value lies in strategy and advice—ensuring you have the right plan and direction to grow your business.

  • "I won’t be recommending Holly to anyone else—we’re keeping her as our secret weapon!"

    Andrew Ilicic, Co-Founder, Casperrin Gin