Clear Advice Better Decisions Stronger Growth

Most food, wine and tourism businesses already know what they want to achieve. The hard part is knowing where to focus… and what to stop doing.

I'm Holly Formosa. I work alongside operators and organisations as a fractional growth adviser, helping them make clearer decisions, spend smarter, and grow revenue without the guesswork.

Holly Formosa with shoulder-length brown hair, smiling and looking at the camera, wearing a white dress, standing against a plain light gray background.
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Tell me where you need support

Trusted by operators and organisations across Australia

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How Growth Ready Is Your Business?

Take the free Growth Readiness Diagnostic designed specifically for food, wine, hospitality and tourism businesses.

TAKE THE DIAGNOSTIC

How I Help

Growth Strategy

Marketing plans, growth roadmaps and commercial priorities.

Team & Leadership

Workshops, coaching and team development.

Advisory Support

Practical support to turn strategy into action.

“Holly is driven to the point of when the idea is seeded, it doesn’t just ferment, it takes seed and it grows.”

— Mykal Bartholomew, Co-Owner, Coda and Tonka Restaurants

Holly Formosa’s 4-Step Growth Process

  • 1. Insights

    Illustration of a person examining data charts on a computer screen with a magnifying glass, including bar graphs and pie charts.

  • 2. Workshops

    Three people working together on a project, with one holding a clipboard, another using a fan, and a third pointing at a board with papers and lights above.

  • 3. Strategy Development

    A person with glasses and brown hair sitting at a desk with a laptop, a notebook, and a potted plant in the background.

  • 4. Kickstarter

    Two people discussing growth and progress, with an upward arrow, gears, and a briefcase, symbolizing innovation and success.
Consulting

Client Success Stories

Case studies showcasing how I’ve helped brands just like you achieve their goals through smart marketing strategies.

Featured
How I Developed a Strategic Plan for a Major Food and Wine Event to 2030
How I Developed a Strategic Plan for a Major Food and Wine Event to 2030

Over a two-year engagement with Grampians Grape Escape, I led the development of the festival's 2030 Strategic Plan and contributed to a 20% increase in multi-day visitation for the 2027 festival.

Trapeze Wines – Building a DTC Business from the Ground Up
Trapeze Wines – Building a DTC Business from the Ground Up

Developed the strategy, systems and internal capability needed to build a direct-to-consumer business from the ground up.

Speaking, Industry Leadership & Conversations

From keynote presentations and industry workshops to The Growth Edit podcast, I regularly work with operators, tourism organisations and industry bodies to explore the ideas shaping the future of food, wine and hospitality.

Recent organisations include:

  • Visit Victoria

  • City of Melbourne

  • Commerce7

  • Wine Network Consulting

Speaking

Your behind-the-scenes marketing adviser, without the retainer.

Growth Insights is a free community for food, wine, hospitality and tourism businesses who want practical tools.

Inside you'll find frameworks I use every day with clients, straight-talking video content, and resources you can actually act on.

It's free. And once you're in, you're in for life.

  • Practical frameworks drawn from real client projects

  • Video content covering growth, marketing, and commercial strategy

  • First access to events, workshops, and resources as they drop

Join the community — it's free

Resources from Growth Insights

Explore Insights Hub

“Holly is the person you can trust with your business. She’ll give you a crystal-clear view of where you stand and help you make confident decisions about where you want to go.”

— Dervilla McGowan, Founder and Distiller at Anther

Holly Formosa wearing a white top, sitting at a black table with her right elbow resting on it. She is resting her chin on her right hand, pointing her index finger to her temple, against a plain gray background.

Ready for a Clearer Growth Plan?

Whether you're launching something new, navigating change or looking for your next growth opportunity, let's identify where to focus next.

Book a Strategy Call