Clear Advice Better Decisions Stronger Growth

For wine, hospitality and tourism businesses

Growth isn't always straightforward.

Drawing on nearly 20 years of experience across wine, hospitality and tourism, I help businesses find clarity, set priorities and focus on the opportunities that will have the greatest impact.

Holly Formosa with shoulder-length brown hair, smiling and looking at the camera, wearing a white dress, standing against a plain light gray background.
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How I Help

Growth Strategy

Marketing plans, growth roadmaps and commercial priorities.

Team & Leadership

Workshops, coaching and team development.

Advisory Support

Practical support to turn strategy into action.

Trusted By

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Logo of Wine Communicators of Australia with text 'Wine Communicators of Australia, Professionals Working in Wine'.
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“Holly is driven to the point of when the idea is seeded, it doesn’t just ferment, it takes seed and it grows.”

— Mykal Bartholomew, Co-Owner, Coda and Tonka Restaurants

Every engagement is tailored, but most projects follow a proven four-step process designed to move from insight to implementation.

Holly Formosa’s 4-Step Growth Process

  • 1. Insights

    Illustration of a person examining data charts on a computer screen with a magnifying glass, including bar graphs and pie charts.

  • 2. Workshops

    Three people working together on a project, with one holding a clipboard, another using a fan, and a third pointing at a board with papers and lights above.

  • 3. Strategy Development

    A person with glasses and brown hair sitting at a desk with a laptop, a notebook, and a potted plant in the background.

  • 4. Kickstarter

    Two people discussing growth and progress, with an upward arrow, gears, and a briefcase, symbolizing innovation and success.
Consulting

Client Success Stories

Case studies showcasing how I’ve helped brands just like you achieve their goals through smart marketing strategies.

Featured
How I Developed a Strategic Plan for a Major Food and Wine Event to 2030
How I Developed a Strategic Plan for a Major Food and Wine Event to 2030

Over a two-year engagement with Grampians Grape Escape, I led the development of the festival's 2030 Strategic Plan and contributed to a 20% increase in multi-day visitation for the 2027 festival.

Trapeze Wines – Building a DTC Business from the Ground Up
Trapeze Wines – Building a DTC Business from the Ground Up

Developed the strategy, systems and internal capability needed to build a direct-to-consumer business from the ground up.

Speaking, Industry Leadership & Conversations

From keynote presentations and industry workshops to The Growth Edit podcast, I regularly work with operators, tourism organisations and industry bodies to explore the ideas shaping the future of food, wine and hospitality.

Recent organisations include:

  • Visit Victoria

  • City of Melbourne

  • Commerce7

  • Wine Network Consulting

Speaking

Your behind-the-scenes marketing adviser, without the retainer.

If you’ve ever wished you had a marketing adviser in your corner, this is it.

Growth Insights is a community for flavour-first brands, bringing together practical tools, straight-talking videos and real-world frameworks I use every day with my consulting clients.

You’ll get access to:

  • practical video sessions

  • guides and templates

  • downloadable planning tools

  • subscriber-only content

  • and early access to select industry events I host throughout the year

Join now and you’ll keep lifetime access, on me.

Access Now →

Resources from Growth Insights

Explore Insights Hub

“Holly is the person you can trust with your business. She’ll give you a crystal-clear view of where you stand and help you make confident decisions about where you want to go.”

— Dervilla McGowan, Founder and Distiller at Anther

Holly Formosa wearing a white top, sitting at a black table with her right elbow resting on it. She is resting her chin on her right hand, pointing her index finger to her temple, against a plain gray background.

Ready for a Clearer Growth Plan?

Whether you're launching something new, navigating change or looking for your next growth opportunity, let's identify where to focus next.

Book a Strategy Call