Meet Holly

With over a decade of experience across wine, hospitality, tourism, and major events, I bring a passion for building strong brands and driving business growth through strategic marketing.

Throughout my career, I’ve worked with renowned brands like All Saints Estate, Visit Victoria, and the Melbourne Food and Wine Festival.

At All Saints, I spearheaded innovative campaigns, including the launch of the $500 RRP Mount Ophir Estate Shiraz and the ‘Museum Release’ series, both of which significantly increased our collector base and revenue. I also led marketing efforts during the post-COVID redevelopment, securing a feature on MasterChef and launching our award-winning KIN restaurant, re-establishing the estate as a premier destination for food and wine lovers.

Partnerships are at the core of what I do, having collaborated with brands like Halliday Wine Companion, Grossi Florentino, and Broadsheet. Whether developing large-scale media collaborations or working with local businesses, I thrive on creating relationships that elevate brand visibility and drive business growth.

I hold an Advanced Diploma in Business from RMIT and a WSET Level 2 certification in wine, which provides me with a well-rounded understanding of both business strategy and the intricacies of the wine industry.

On a personal note, my love for food and wine runs deep. My husband, Mick Formosa, and I met working in restaurants, and together, we’ve embraced our passion for the industry. We have two young daughters, Olive and Lily, who keep us on our toes!

Each year, we host a passata-making day with friends and family, combining our love of cooking, wine, and community. We also make a point to visit wineries as often as we can, staying connected to the industry that means so much to us.

I’ve had the privilege of sharing my expertise at hospitality conferences and industry events, speaking on best-practice marketing strategies, and I’m open to further speaking opportunities to help others in the industry thrive.

As a marketing consultant, I offer a tailored, results-driven approach. Whether you’re looking to boost brand awareness, grow revenue, or build partnerships, I’m here to help your business reach new heights.