St Leonards Vineyard

Strategic marketing planning, including market research, a marketing review, and collaborative workshops to drive sales and brand growth at St Leonards Vineyard in Rutherglen

Challenge

St Leonards Vineyard wanted to take its marketing to the next level and needed a clear strategy to drive growth across multiple sales channels, including e-commerce, cellar door, and wholesale. The challenge was to develop a plan that would not only boost revenue but also refine the brand’s positioning and streamline their marketing efforts. They required a 3-year strategy with measurable goals and clear priorities, all while ensuring the right resources were in place.

Process

We started by diving deep into the business with a thorough audit of their existing marketing and business performance. Armed with this insight, we held a kick-off meeting to set goals, review the brand's current standing, and align on future growth targets.

Next, we ran two dynamic workshops that brought fresh, creative ideas to the table:

• Workshop 1: Brainstorming bold strategies and setting the vision for St Leonards' growth. We identified key opportunities across all marketing channels and prioritised activities for the next year.

• Workshop 2: Turning those ideas into an actionable, detailed 12-month plan. We finalised budgets, set KPIs, and mapped out the timeline for key initiatives, covering everything from website and social media to PR and events.

Outcome

The result? A comprehensive marketing plan that laid the foundation for St Leonards Vineyard’s growth over the next three years. The plan delivered clear direction on brand positioning, audience segmentation, and tactical actions across all channels. It gave the team a roadmap they could follow with confidence, driving measurable results.

And as a unique twist, the project led to me joining St Leonards in-house as their Marketing Manager – allowing me to take the reins and bring the strategy to life from the inside out!