I was thrilled to sit down with Hilary McNevin, a highly respected communications expert in the food space whom I’ve known for over 15 years.

As a food writer she contributed to Broadsheet, The Age, SBS Food, and The Guardian among other publications, and, most importantly, founded her own business, Turnip Media, in 2017. Turnip Media is a PR and Comms Agency and they work with leading food, wine, tourism and lifestyle brands on daily communications matters.

Hilary gives clear advice on what to look for when initiating a collaboration, who to collaborate with, and how to ensure its success.