30 Insights in 30 Days: What You’ll Discover About Your Brand
In the first 30 days of working together, we’re going to dig deep into what makes your brand unique, who your customers are, and what makes them tick. This isn’t about quick fixes—it’s about setting up a solid foundation for long-term success.
Here’s what we’ll tackle together over the first month. Some are quick wins, while others are bigger goals we’ll start chipping away at.
Week 1: Finding out where you’re at
Customer reach – let’s get a clear picture of how many people are on your contact list
Customer interest – see who’s opening and clicking on your emails and what’s getting them interested
Audience breakdown – learn a bit more about your customers—things like their age and key groups within your audience
Average spend – work out how much each customer spends when they visit
Customer loyalty – check how many of your customers keep coming back
Social media growth – track how your online audience is building over time
Top social posts – find out which posts or types of content your followers enjoy the most
Website traffic – see how many people are stopping by your website
Visitor behaviour – get insights into what people do on your site and where they might be dropping off
Customer reviews – hear what customers are saying about their experience with your brand
Week 2: Connecting with your customers
Audience segments – break your audience into smaller groups based on what they like and how they interact
Traits of loyal customers – work out what your most frequent customers have in common
Buying motives – understand what drives different types of customers to make a purchase
Why customers return – discover what brings customers back—or what might make them go elsewhere
Best ad audiences – see which groups respond best to your ads
Opportunities for personalised emails – find ways to make emails feel more relevant to each customer type
Customer frustrations – get to grips with any common issues or challenges your customers face
Lifetime value – work out the long-term value of customers who keep coming back
Mapping customer journeys – start exploring typical paths your customers take on your website or social channels
Potential for word-of-mouth – find out how likely customers are to recommend your brand to others
Week 3: Aligning with your brand goals
Brand strengths – identify the things your brand does best
Customer needs – uncover what matters most to your customers
Competitor gaps – spot the areas where competitors fall short, giving you the chance to shine
Your brand’s sweet spot – pin down where what you do best overlaps with what your customers want
Content planning – start sketching a plan for regular content that aligns with your goals
Social media scheduling – begin scheduling social posts 14 days in advance for consistency
Website action points – identify the key spots on your website to encourage customers to take action, like signing up or making a purchase
Consistency across channels – ensure your brand message is clear and consistent everywhere
Keeping customers engaged – look at ways to keep customers interested after that first visit
Setting up a long-term plan – start laying the groundwork for a year-long plan that supports your business goals and brand vision
By the end of these 30 days, you’ll have a clearer view of where your brand stands, what your customers are looking for, and the steps we can take to set up your business for steady growth.
This isn’t just about making quick tweaks—it’s about building a foundation that’ll help your brand thrive over the long haul.