Strategic Growth Adviser for Food, Wine & Hospitality Brands

Holly Formosa with shoulder-length brown hair, smiling and looking at the camera, wearing a white dress, standing against a plain light gray background.

Photography by Kristoffer Paulsen

I’m Holly Formosa, a strategic marketing consultant helping founders, brand leaders and directors in food, wine and tourism make smarter growth decisions.

From working the restaurant floor to advising top-tier brands, my 20-year career brings grounded experience and sharp insight to every project.

Learn about the 4-Step Growth Process →
Let’s Talk Strategy

As Featured In

BeaScene Magazine logo with the words "BeaScene" in large black letters and "Magazine" in smaller black letters on a light grey background.
Black umbrella icon next to the word Mumbrella in bold black letters on a light background.
Logo of Wine Communicators of Australia with text 'Wine Communicators of Australia, Professionals Working in Wine'.
The words 'M' and 'P' stacked vertically, with 'M' at the top and 'P' at the bottom, both in black font on a light background.
The word 'crunch' written in black cursive font on a beige background.
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Cultivating Brands, Growing Success

My work goes beyond campaigns. It's about aligning vision, operations and marketing so that every move feels on-purpose.

Through my 4-Step Growth Process — insights, workshops, strategy, and a Kickstarter phase where I embed within teams — I help businesses gain clarity, build stronger positioning, and turn strategy into sustainable action.

Whether you’re launching a new business, refreshing a legacy brand, or just need some support in recalibrating after rapid growth, my approach combines industry insight with hands-on collaboration to help you move forward with confidence.

Wine & Drinks
Hospitality & Restaurants

Holly Formosa’s 4-Step Growth Process

  • 1. Insights

    Illustration of a person examining data charts on a computer screen with a magnifying glass, including bar graphs and pie charts.

  • 2. Workshops

    Three people working together on a project, with one holding a clipboard, another using a fan, and a third pointing at a board with papers and lights above.

  • 3. Strategy Development

    A person with glasses and brown hair sitting at a desk with a laptop, a notebook, and a potted plant in the background.

  • 4. Kickstarter

    Two people discussing growth and progress, with an upward arrow, gears, and a briefcase, symbolizing innovation and success.
Consulting

Client Success Stories

Case studies showcasing how I’ve helped brands just like you achieve their goals through smart marketing strategies.

Ready for clarity and momentum?

Click through and tell me where you need support.

Let's Talk

Explore Growth Insights

Your behind-the-scenes marketing adviser, without the retainer.

If you’ve ever wished you had a marketing adviser in your corner, this is it. Growth Insights is a community for flavour-first brands, bringing together practical tools, straight-talking videos and real-world frameworks I use every day with my consulting clients.

You’ll get access to:

  • practical video sessions

  • guides and templates

  • downloadable planning tools

  • subscriber-only content

  • and early access to select industry events I host throughout the year

Join before 31 December 2025 and you’ll keep lifetime access, on me.

Access Now →

“Holly is driven to the point of when the idea is seeded, it doesn’t just ferment, it takes seed and it grows.”

— Mykal Bartholomew, Co-Owner, Coda and Tonka Restaurants

Conversations from The Growth Edit

Featured
Behind the Good Food Guide with Emma Breheny
Behind the Good Food Guide with Emma Breheny

The Good Food Guide has evolved post-pandemic to reflect diverse dining habits, moving beyond fine dining to recommend everything from food court lunches to special occasion spots. With the new critics’ picks symbol and a digital app, it now offers timely, expert-curated recommendations for everyday diners in a noisy review landscape.

The Good Food Guide has evolved post-pandemic to reflect diverse dining habits, moving beyond fine dining to recommend everything from food court lunches to special occasion spots. With the new critics’ picks symbol and a digital app, it now offers timely, expert-curated recommendations for everyday diners in a noisy review landscape.

Read More →
The Rise of Agritourism with Julian Major
The Rise of Agritourism with Julian Major

Agritourism gives producers a direct link to the tourism market. It’s a powerful way to diversify and grow. From Reading the Future of Tourism with Julian Major (Season 1, Episode 10, The Growth Edit podcast).

Julian highlights the growing importance of agritourism and its potential for Victorian producers. He explains how wineries, distilleries and farm businesses can connect directly with visitors through authentic, place-based experiences.
From Reading the Future of Tourism with Julian Major (Season 1, Episode 10, The Growth Edit podcast).

Read More →
Listen on Apple Podcasts

“Holly is the person you can trust with your business. She’ll give you a crystal-clear view of where you stand and help you make confident decisions about where you want to go.”

— Dervilla McGowan, Founder and Distiller at Anther

Holly Formosa wearing a white top, sitting at a black table with her right elbow resting on it. She is resting her chin on her right hand, pointing her index finger to her temple, against a plain gray background.

Ready to grow revenue and attract new customers?

I’ll help you craft a marketing strategy that builds loyalty, boosts visibility and drives results.

Book a free 30-minute call—no pressure, just practical ideas.

Let’s Talk Strategy