Marketing Consultant for Wine & Food

Photography by Kristoffer Paulsen

Hi, I’m Holly Formosa—a marketing consultant for the wine, food, and hospitality industries. With 15+ years of experience, I help businesses like yours drive growth through smart, customised strategies.

If you're ready to boost revenue, attract new customers, and strengthen your brand, let’s connect and make your marketing work for you.

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Cultivating Brands, Growing Success

You’re here because you’ve got a big idea—or maybe things aren’t moving in the right direction. Maybe you’re launching a new venue, wine label, or service but need a clear plan to reach the right audience. Or perhaps your business was doing well but the initial buzz has slowed, and now you’re looking for smart, sustainable ways to boost revenue, engage your audience, and attract new customers.

Whatever your challenge, I’m here to help.

Client Success Stories

Case studies showcasing how I’ve helped brands achieve their goals through innovative marketing strategies.

“Holly is driven to the point of when the idea is seeded, it doesn’t just ferment, it takes seed and it grows.”

— Michael Bartholomew, Co-Owner, Coda and Tonka Restaurants

Why Choose a Marketing Consultant?

Big-Picture Thinking Without the Six-Figure Salary

I partner with business owners and senior leaders to set clear goals, spot opportunities, and create practical plans for growth. My job is to help you step back from the daily grind and focus on strategies that make a real difference.

I’ll also make sure your team has the skills and tools to put these plans into action, keeping things achievable and sustainable.

“Holly is the person you can trust with your business. She’ll give you a crystal-clear view of where you stand and help you make confident decisions about where you want to go.”

— Dervilla McGowan, Founder and Distiller at Anther

Holly’s Growth Insights

Discover essential business and marketing insights tailored for the food, wine, and tourism sectors.

Featured
Hospitality Collaborations with Hilary McNevin [Interview]
Hospitality Collaborations with Hilary McNevin [Interview]

I was thrilled to sit down with Hilary McNevin, a highly respected communications expert in the food space.

As a food writer she contributed to Broadsheet, The Age, SBS Food, and The Guardian among other publications, and, most importantly, founded her own business, Turnip Media, in 2017. Turnip Media is a PR and Comms agency working with leading food, wine, tourism and lifestyle brands on daily communications matters.

Hilary gives clear advice on what to look for when initiating a collaboration, who to collaborate with, and how to ensure its success.

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Three Reasons You Need a Marketing Plan</span>
Three Reasons You Need a Marketing Plan

If your business has hit the $1M+ revenue mark and you’re looking to scale, you’ve probably realised that marketing without a plan leads to wasted time, money, and effort. A clear strategy keeps you focussed, ensures consistency, and drives real growth.

In this blog, I break down the three biggest reasons why a strategic marketing plan is the key to unlocking your next stage of success.

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